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What if you could read the minds of your website visitors?

You could sell them a product
precisely the way they want to be sold

By Ryan Atkinson

Online surveys: A roadmap to reading the minds of your customer”

The Internet is changing rapidly. I see people working like crazy to understand how to get traffic to their sites, yet many have no clue as to what’s really important:What your visitor actually wants to see in order to make a buying decision.

Many entrepreneurs fail to realize that they may have an incredible product and even lots of traffic, but if you cannot read the mind of your customer you will not sell a single thing online.

Have you ever thought to ask?


[para indent]A good way to learn how to get your market to buy is to conduct a survey of it. Find out how your market wants you to deliver the goods.

[para indent]Online surveys provide a fast, efficient, and flexible way to learn more about your customers and prospects. The speed of response and the flexibility of online surveys can quickly provide an online business with critical information. You can literally do a test one day, then launch a product or service the next day, and be able to promote it while hitting the hottest buttons your prospect has been desperately looking for.

Why you absolutely have to survey your visitors!

1. Find out why your visitor came to your site, and what information they want. You have three seconds to relate to their problems with a captivating headline. Do this right and visitors will read every word of your sales copy.
2. To find out how to improve existing products or services, give customers what they have been desperately seeking – and not finding – anywhere else.
3. Find out which products or information your customers would like to see you sell in the future. This will increase your back end product sales.
4. Find out how to improve your customer service. This will cut down on customer complaints and enable you to better resolve problems.
5. Find out how to improve your sales letters or ads. This will increase your sales, as well as your traffic and numbers of e-zine subscribers.
6. Find out what kind of articles or interviews your market wants to see in your free e-zine. This will raise your e-zine’s readership.
7. Find out what your competitors’ products or services are lacking. Give your market exactly what it has been looking vainly for.
8. Find out what kind of non-related products or services your customers would buy. This will help increase the lifetime value of your customer.
9. Find what percentage of customers would buy at different price points. This will help you see what price will make you the most money. Sometimes I sell at a higher price to fewer people and earn more than selling more for less.
10. Find out where your potential customers are hanging out. This will inform you where to market and promote your products.
What do you know about your site visitors? E-ail your subscribers.

Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. Sometimes people don’t want to take the time to fill out a survey. To encourage them, offer a freebie if they fill it out. Some ideas are free e-books, free advertising, free reports, free Internet services, or a free e-zine. Hold a free online contest or sweepstakes and ask visitors to fill out a survey before they enter.


Survey your visitors
You can learn things you didn’t know about your business by surveying. Create a pop-up ad that offers something free or at a discount if visitors take a survey. Maybe your customers buy your main product just to get the free gifts. Or, your visitors may think it’s too hard to navigate through your website. Or, you may find out that most of your customers make over $100,000 a year. By acquiring this type of important information, you can improve your website, products/services, advertising, and marketing.

Use pay-per-click.
Many people are getting results extremely fast by directing traffic directly to a short sales page. Here a compelling headline outlines all the benefits of a product currently in development, with promises to give the product for free when it is complete. After they’ve completed the survey, redirect visitors to an affiliate page that offers them what they originally looked for. This can earn you money and help you learn valuable information about your market, well before you develop a product.

Free online survey tools

If you don’t yet have an e-mail list or a budget to buy traffic from search engines, you could post your survey on appropriate newsgroups, forums and discussion boards. You could also upload survey software to your website, or use a free survey service on the Internet. Check out these free survey sites:
http://www.coolsurveys.com and http://www.surveymonkey.com.

 

Free trial issue of SOHO Business Report magazine, the source for small business / home based business solutions. Whether your target market is retail, warehouse, manufacturing, import / export, service, hospitality, restaurant or transportation, we can give you the strategic advantage you need to succeed.

PHSP Information; Find out how small business and home based business can get health benefits and extended coverage (including dental) while saving money by paying for these benefits with pre tax corporate income.

 

 

 


Copyright 2006 SOHO Business Report
a Dream Launchers Partner






SOHO Business report magazine, a Dream Launchers project publication, helps Small Office / Home Office Entrepreneurs succeed. We help home-based business and small business with free articles, multimedia (audio, video & interactive), tools and tips. Topics for home business and small business include business planning (e.g. business plan and marketing templates), strategy, guerrilla marketing, Internet marketing, publicity, project management, importing, exporting, taxes, finance, trade shows, technology, negotiation, consulting, sales techniques and tactics, work life balance, growth management, profit optimization, team work, leadership, human resources (recruiting, hiring, training & firing) and network marketing (referrals and contact building). SBR can help you start your home business or small business and give you the management tools and resources to succeed by making a business plan or marketing plan with expert input. All of that without getting an MBA, going through training or school. Start increasing your profits, improving your cash flow and building the business your entrepreneurial aspirations demand.