10 Steps to Getting
More Traffic and Converting More Clicks to Cash
In a sea of websites
with millions of pages of content on any topic how does your web site
stand out? The following article will give you the secret to creating
more traffic and converting more clicks to cash!
You are about to learn
the principle Internet Marketing tactics that if your site does not employ
it is losing out on thousands of dollars possibly daily or by the minute.
Here is a checklist
of techniques and tools used to make money online!
Check off the things you do and see what your site needs to focus on.
The Foundation:
__ Domain Name:
__ Hosting:
__ Website:
__ Web Content Management System:
This is where most
people stop...
Traffic Generation:
___Step #1 Keyword
Research Strategies:
Understanding what
keywords the majority is using to find goods and services such as yours.
If you have placed words on your site that you want to rank for in search
engines without first finding out exactly what people are using to find
goods or services you offer is like shooting yourself in the foot. Use
a keyword suggestion tool to establish what words people use to find your
offer. This is the first step to maximizing your traffic potential. www.wordtracker.com,
www.thememaster.com
___Step #2 Search
Engine Optimization:
Search engines are
where the most targeted traffic comes from. When you want to find something
online what do you do? You type in a search term or a word that relates
to what you want and the search engine gives you a list. These listings
are made up of both paid for and free listings but every single listing
on the top are related to exactly what you were looking for. Write a catchy
headline that contains the target keywords and encourages the reader to
read on. Think about the headlines used in newspapers or magazines that
get your attention and get you to go inside. Writing keyword focused content:
A simple guideline to writing keyword focused content is to use the 2-1-1
rule this means write the target keyword 2 times in the first paragraph
1 time in the second paragraph and 1 time in the 3rd paragraph. Keeping
the target keywords as close to the beginning of each paragraph as possible
as this is where most search engine create the truncated descriptions
you see in the search engine results. Use themed keywords or synonyms
of your target keywords throughout your content to support the target
keywords and to let the search engine know that the content is good relevant
content for searchers. Try to avoid too many images, flash or java scripts
on your pages as search engines don’t see this as content and some
things can’t even be read by search engines so it may look very
pretty but it won’t matter if people can’t find you. Make
sure the links to your other pages are text links and not images as well
because the search engine will follow text links but won’t follow
Image links, java script links or Flash buttons to your other pages.
This technique alone will help your pages rank for keyword that get traffic
however if the keywords are very competitive meaning they are very highly
searched for then you will need to get links pointing to your website
from other websites and directories to get on top of the most popular
search engines online.
___Step #3 Link Exchange:
Links on other sites
and in directories will supply you with a constant stream of traffic.
The most important reason for link exchange is to rank on the top of the
search engines for the most competitive keywords. Search engine rank you
higher if your site is found on sites with a lot of links pointing to
them.
___Step #4 Pay Per
Click marketing:
This is the fastest
way to get traffic instantly most companies need to do this while waiting
for search engines to rank them on top (up to 3 months or more). Without
traffic there are no sales. You only pay for traffic you receive. A good
resource to learn more about this is www.payperclicksearchengines.com
___Step #5 Join an
Affiliate Marketing Network:
Affiliate marketing
is done by webmasters who build sites and optimize them for search engines
to send traffic to e-commerce websites in return for a commission on sales.
By joining a network your products and services can be sold on thousands
of websites and you only pay when a sale is made. Its also a great opportunity
to build multiple streams of passive income by promoting other peoples
products through email marketing or site building. www.cj.com, www.linkshare.com
___Step #6 List Building
for Email Marketing:
If you are building
an email marketing list you can easily get people back to your site, sell
new product releases & promote related goods and services instantly.
Giving things away free help you build a list fast. Use www.download.com
to find free things to give your readers and start building your list.
Traffic Conversion
Tools & Techniques:
___Step #7 Testimonials:
Make sure your site
has lots of testimonials this ads credibility and helps others relate
to customers concerns.
___Step #8 Money
Back Guarantee
This really helps
reduce the risk of buying and lets the customer feel that they are safe
investing in your products.
___Step #9 Modal
Popup:
A modal popup can
not be blocked by popup blockers it is used for the following reasons
when someone exits your site that means they already left. It will pop
up and offer a better price from a buy page. It can pop up and offer financing,
It can offer something free and allow people to enter into your list.
It can pop up and ask customers why they are leaving. We find we convert
10-20- even 30% of our traffic that already left to either enter into
our list or convert them to a sale.
___Step #10 Expireable
Links, Timed Promotions:
Having a sale on your
site with a deadline of when the sale ends will encourage people to take
action quickly. We find that 90% of our sales come in right at the end
of the promotion time.
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